07.17.10

Keynote speeches – preaching to the converted

Posted in Home at 9:57 am by JohnB

I was at a significant keynote speech this week over in Washington DC and during the oration I was struck by a thought.

“This is like being in Church!” I’m not a religious person – I respect those who are but it’s just not my bag – so this was a bit jarring. The speaker in question was very, very good. He knew just what buttons to press, he knew when to pause for reaction, he knew when to repeat point for emphasis, he knew ALL of the tricks. He also knew that his audience were drinking deeply from the corporate Kool-Aid and would lap up the digs at the competition.

This is where the jarring elements came for me. I’ve sat in on corporate keynotes before and they’ve certainly been corporate but they’ve not been ‘religious’ in their approach. By this I mean the deliberate deposing of those they believe are in competition – even those that are not, not really. The most bizarre example of this was a Microsoft Senior Executive who, during a keynote speech, took a stab at Apple and the iPhone4, describing it as “Apple’s Vista”. This of course drew cheers from the assembled congregation but I was simply left with the thought that there had to be a Vista first for that comparison to be made and that a bad version of a desktop operating system which occupies 95%+ of the market is actually a far more serious blunder than the issues which some users are seeing in signal attenuation on an otherwise good piece of hardware – one which can easily be fixed with a simple add-on.

I use both Apple and Microsoft technologies. I’ve already mentioned that I moved away from Windows Mobile to iPhone only this year but that was as a last resort when the – otherwise lovely – HTC TyTN II finally ticked me off. I use OSX and Windows 7 every day of the week and I believe that the Microsoft enterprise solutions are – on the whole – without peer. With this in mind maybe I have a more balanced view of the technology, maybe it’s my belief in using the right tools for the job, regardless of the brand it wears, which allows me to be a bit more dis-passionate about things and therefore a little more cynical about the exhortations and hyperbole which comes from the keynote speeches.

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